This course is intended for students pursuing a minor in entrepreneurship or starting their own entrepreneurial project. It will introduce them to research methods and resources appropriate for business planning, including subscription-based resources available through WFU as well as reliable free resources available from governments, public libraries and elsewhere. The class will learn how to assess a potential market during the exploratory phase all the way through evaluating competitors and industry trends for more fully-formed business concepts. Trends in information gathering and information use by entrepreneurs will also be discussed.

Second Session Course:

  • 53658 – Online – Asynchronous, Krstevska

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