BEM 221 – Principles of Marketing (3 credit hours)

Investigates the means by which firms create, maintain, and improve relationships with customers through the development of strong brands and effective marketing programs. Emphasizes the application, rather than the acquisition, of marketing knowledge. Explores how the four Ps-product, price, place, and promotion-can be used to solve problems, exploit opportunities and meet challenges in the global marketplace. Discussions, cases, objecive tests, in-class exercises and a marketing campaign project are among the instructional methods used. P-ECN 150, ACC 111, or POI.

First Session Course:

• 8:00AM-9:40AM – Online – Synchronous, Herbst