BEM 221 – Principles of Marketing (3 credit hours)

Investigates the means by which firms create, maintain, and improve relationships with customers through the development of strong brands and effective marketing programs. Emphasizes the application, rather than the acquisition, of marketing knowledge. Explores how the four Ps-product, price, place, and promotion-can be used to solve problems, exploit opportunities and meet challenges in the global marketplace. Discussions, cases, objective tests, in-class exercises and a marketing campaign project are among the instructional methods used. P-ECN 150, ACC 111, or prerequisite override required.

Students who wish to register for BEM 221 in Summer ‘26 *and who have not taken ACC 111 or ECN 150, and/or who are not majors* simply need to request an override to enroll. To request an override, please email Whitney Milhouse ().

First Session Course:

• 8:00AM-9:40AM – Online – Synchronous, Herbst