BEM 325 – Consumer Behavior (3 credit hours)

Focuses on understanding the customers/consumers/buyers/clients/patients/patrons without whom marketing and business cannot survive. Examines consumer motivations, influences, decision-making processes and behaviors as they relate to the development of competitive marketing strategy. Discussions, mini-cases, in-class exercises, and a project are among the instructional methods used in the course. P- BEM 221 or POI.

Second Session Course:

• 9:00AM-10:40AM – Online – Synchronous, Herbst