COM 370 – Special Topics: Content Marketing and Analytics (3 credit hours)

In this course, students will learn to develop engaging digital content to attract and influence a target audience. This will include using a brand narrative to create effective written, audio, and visual content. Students will have the opportunity to develop a portfolio that they can use in their job search. And they will learn analytical tools and frameworks to measure content marketing effectiveness. These include Search Engine Optimization, Google Analytics, Excel and Meta Business Suite. This course counts towards the Integrated Communications Strategies concentration and the MarCOM Minor.

First Session Course:

• Online – Asynchronous, Burden